Google vs Viacom: What’s The YouTube Lawsuit About
From our assumption, the Google vs Viacom lawsuit is totally based on greed. The lawsuit which has been filed by the company Viacom for $1 Billion on the basis of copyright infringement against Google-owned YouTube. Viacom has been accusing Google on quiet a few things with some great givebacks from the internet search giant. The company has accused Google that they have brought damage as they copyrighted movies and TV shows to post on YouTube in order to build traffic and ad sales. While Google answers that if Viacom had a problem with the clips posted online, they should have taken it down but there interest was also with the company’s shows and movies online as they wanted to create marketing campaigns for the entertainment spread online for free.
Viacom has been made pretty clear on this issue that if you want a video which you think has issues on copyright infringements. You identify it, inform the authorities at YouTube, get a letter to be referred to the concerned authority to take it down, and YouTube would be more than happy to bring that part of video down from the site. This is just as simple as programming to display ‘Hello World!’.
One strong point which Viacom presented was of quote from the International Business Product Manager for Google Video, Ethan Anderson:
“I can’t believe you’re recommending buying YouTube….they’re 80% illegal pirated content.”
But this has nothing got to prove that Viacom stands a chance to play it safe. The issue is totally within the company’s limit to discuss and implement. The internal mails within the company were revealed before the acquisition was to take place with signs of dismay that Google’s stance on acquiring YouTube would end up where.
On the other hand, Google tells that according to Viacom charges that the site is some kind of a pirate site, Viacom had tried on the back end to acquire the video sharing site too, which turned out to be unsuccessful.
A few years back Viacom had asked YouTube to take down all the copyrighted clips and content by the next business day which YouTube acted and did according to the notice. Viacom’s main aim was to take the videos down and post them on their own site which would result in traffic diversion from YouTube to Viacom’s site. But it never came true, due to which Viacom turned to the court and filed a lawsuit on March 13, 2007 demanding $1 Billion.
Google authorities added, that Viacom since then has been taking quiet a few steps to get the content back on YouTube which Google is regularly filtering. Viacom employees have been trying to upload a great amount of videos on the site to accomplish the task and post the click as if a fan has posted it.
An official from MTV confirmed that Viacom didn’t take down clips of The Daily Show and The Colbert Report as both Jon Stewart and Stephen Colbert believed that their presence on the video sharing site YouTube was really important for their ratings and the relationship they carry with their audience. This all happened due to their own interest, they never wanted the user ratings to crash, they had a great interest as Viacom wanted the show to pull more audience and the only way there was, YouTube.
The major problem with Viacom is that it was the first one to eye YouTube for acquisition until Google stepped in and ended the drama acquiring the concern.
The official note filed by Viacom read:
YouTube was intentionally built on infringement and there are countless internal YouTube communications demonstrating that YouTube’s founders and its employees intended to profit from that infringement. By their own admission, the site contained “truckloads” of infringing content and founder Steve Chen explained that YouTube needed to steal videos because those videos make our traffic soar.
Google bought YouTube because it was a haven of infringement. Google knew that YouTube’s popularity depended on infringing materials with several senior Google executives warning that YouTube was a rogue enabler of content theft. Instead of complying with the law, Google willfully and knowingly chose to continue YouTube’s illegal practices.
In other words, Viacom is glad it didn’t get too intimate with the site, because YouTube would infringe with anybody.
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Viacom should be happy that it’s content has been made available online for free…totally agreed with the writer..that the lawsuit is based on greed…